Your Brand Amplified
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
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Pete Pachal is committed to empowering professionals and organizations of all sizes to harness the transformative power of AI in media. He believes that the democratization of AI tools in journalism and communications allows small and mid-sized businesses to compete with larger players by enabling affordable and strate
Carrolee Moore shares her journey from a brand and marketing agency owner to becoming an expert in podcast guesting, highlighting how podcasting became her preferred platform for authentic connection and visibility as an introvert. She explains that after conducting market research and discovering a widespread challeng
Brand Differentiation Demystified: Jed Morley on Building Authentic Brand Integrity and Growth
Jed Morley emphasizes the vital importance of brand integrity and authenticity, warning that companies often falter when they adjust their messaging or values in response to shifting trends or external pressures. Such inconsistency, he notes, leads to confusion and erodes hard-earned trust among customers and stakehold
Next-Level AI Safety: Dr. Craig Kaplan on Collective Intelligence and Ethical Design
Dr. Craig A. Kaplan advocates for a transformative shift in how artificial intelligence is designed and integrated into society, urging the move from black-box, inscrutable models toward architectures founded on transparency and collective intelligence. Drawing from his experience in software quality, Kaplan emphasizes
Ken Banta’s work through the Vanguard Network focuses on translating leadership insights into actionable strategies for executives navigating complex, rapidly changing industries. He has built a peer-driven environment where leaders can break free from hierarchical constraints, candidly address alignment and organizati
Unlocking Profitable Creativity: Jeff Revilla on Transforming Local Venues Into Global Experiences
Jeff Revilla’s innovative approach empowers creators by making live, hybrid events both accessible and sustainable. He has crafted a unique model where creators can focus on their craft while logistical barriers are minimized, handling everything from ticketing to production and revenue splits. By sourcing equipment in
