29. When to ignore conventional wisdom, w/Shake Shack's Danny Meyer

To revolutionize an industry, you have to cast off received wisdom. Shake Shack’s Danny Meyer knows this well. When he opened his first high-end restaurant in New York, Union Square Cafe, received wisdom told him food was the star attraction. But Danny knew to focus on how customers FEEL. And it’s this feeling – Danny calls it “enlightened hospitality” — that can scale. From his first innovative restaurants to the dramatic scale story of Shake Shack, Danny cast off received wisdom and wrote his own rules. His simple ideas have radical implications for any industry. With a cameo appearance from Rick Barry (retired NBA player). Read a transcript of this interview at: https://mastersofscale.com/danny-meyer-when-and-how-to-ignore-conventional-wisdom/ Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.