22. How to find your big idea w/Spanx's Sara Blakely

To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company & women's wardrobes transformed. With cameos by National Geographic Explorer Andrés Ruzo, former director of the U.S. Patent & Trademark Office Michelle Lee, and Endeavor CEO Linda Rottenberg. LINKS: Learn more about The Boiling River Project: http://www.boilingriver.org Read "The Boiling River" by Andrés Ruzo: https://amzn.to/36iHHNF Learn more about the U.S. patent system: https://www.uspto.gov/ Meet Andre, who dresses Oprah Winfrey: https://andrewalkerhair.com Listen to Linda Rottenberg on Masters of Scale: http://listen.mastersofscale.com/LindaRottenbergMoS Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.