55. Be a platform, w/Shopify's Tobi Lütke

The secret to massive scale? Be a platform. Build a virtuous cycle where everyone wins, and you’ll emerge the biggest winner of all. This is what Tobi Lütke did when he built Shopify – and then opened it up to the world. Cameo appearances by: Bill Gates, Eric Schmidt (Google), Julia Hartz (Eventbrite), and Gustav Söderström (Spotify). Read a transcript of this interview at: https://mastersofscale.com/tobi-lutke-be-a-platform/ Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.