Reid Hoffman & Sara Blakely , Masters of Scale

22. How to find your big idea w/Spanx's Sara Blakely

03 Jan 2020 • 40 min • EN
40 min
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To find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx. Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company & women's wardrobes transformed. With cameos by National Geographic Explorer Andrés Ruzo, former director of the US Patent & Trademark Office Michelle Lee, and Endeavor CEO Linda Rottenberg. LINKS: Learn more about The Boiling River Project: Read "The Boiling River" by Andrés Ruzo: Learn more about the U.S. patent system: Meet Andre, who dresses Oprah Winfrey: Listen to Linda Rottenberg on Masters of Scale: Read a transcript of this episode: Subscribe to the Masters of Scale weekly newsletter: See Privacy Policy at and California Privacy Notice at

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