43. 23andMe's Anne Wojcicki: Embrace the gatekeepers

When Anne Wojcicki co-founded 23andMe, she carved out a brand-new space in personal health -- helping people become experts on their bodies right down to the DNA level. Then the federal regulators came calling. But instead of trying to outwit the FDA in the name of moving fast, Wojcicki made the call to work with regulators directly and collaboratively. Hear how she embraced "red tape" as a tool to scale — not swiftly, but sustainably. Read a transcript of this interview at: https://mastersofscale.com/anne-wojcicki-how-and-why-to-embrace-gatekeepers/ Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.