Mastering the Customer Journey - Katie Smith | 10x Your Team Ep. #420

In this episode of 10x Your Team, Camden and Otis McGregor are joined by Katie Smith, the Queen of the Customer Journey, to explore the art of transforming chaos into strategic success. Katie shares her insights on crafting tailored marketing strategies that align with company goals and foster strong teams. With a background in environmental science and psychology, Katie"s unique approach empowers businesses to connect with consumers and promote shared values. Whether you"re a startup or an established company, this episode offers valuable lessons on driving sustainable growth and creating meaningful customer experiences. More About Katie: Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today’s world. Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work.. With a background in environmental science and psychology, Katie’s unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life Dedicated to providing the best experience for the customer., Katie crafts tailored marketing strategies that align with company goals, fosters strong teams, and drives sustainable growth. Chapter Titles and Times: Introduction to Katie Smith [00:00 - 05:00] Overview of Katie"s background and expertise Introduction to the episode"s themes The Art of the Customer Journey [05:01 - 15:00] Katie"s approach to transforming chaos into strategic success The importance of aligning marketing strategies with company goals Connecting with Consumers [15:01 - 25:00] Strategies for promoting shared values and building strong teams Insights on creating meaningful customer experiences Driving Sustainable Growth [25:01 - 35:00] Tips for fostering growth in startups and established companies Katie"s experiences with Wild Path Consulting Lessons from the Outdoors [35:01 - 45:00] How Katie"s love for adventure and public lands influences her work The role of environmental science and psychology in marketing Closing Thoughts and Takeaways [45:01 - End] Final reflections from Katie and the hosts Key takeaways for leaders and marketers #10xYourTeam #CustomerJourneyQueen #StrategicSuccess #MarketingWithPurpose #TeamDrivenGrowth #CustomerExperienceMatters #SustainableGrowth #ValueDrivenMarketing #LeadWithStrategy #ChaosToClarity Katie Smith LinkedIn: https://www.linkedin.com/in/katiesmithwildpath/ Website: https://followthewildpath.com/