Mastering the Customer Journey

Welcome to another episode of Accelerate Your Business Growth! Today’s guest is Katie Smith, known as the queen of the customer journey. Broadcasting from her home near Yellowstone National Park, Katie brings her adventurous spirit and deep expertise in B2B marketing to help companies scale sustainably, create meaningful conversations, and spark real industry change. In this episode, host Diane Helbig and Katie dive into the evolving world of marketing and customer experience. They unpack why so many businesses hit a wall with their marketing efforts, explore how shifting customer behaviors can leave companies feeling left behind, and walk step-by-step through the customer journey—from the very first spark of awareness, all the way through building loyalty and encouraging advocacy. Katie shares actionable advice on how to align your marketing with each stage of the customer journey, gather meaningful customer feedback, and develop a brand identity that sets you apart in today’s dynamic, fast-changing markets. Plus, she offers invaluable insights on balancing lead generation with customer retention, personalizing the “delight” stage, and building long-term sustainable growth. Whether you’re a small business owner struggling with marketing messaging, or a marketer curious about what’s next in the era of AI and empowered consumers, this conversation is packed with practical takeaways you won’t want to miss. Tune in for a trailblazing discussion that will help you accelerate your own business growth! If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices