Mastering Startup Operations: Katrina Purcell on Managing Chaos and Scaling Effectively

Caroline Biesalski opens the episode by discussing the importance of documenting processes in business. She introduces guest Katrina Purcell, who shares insights on the biggest operational mistakes early-stage startups often make. Katrina talks about her transition from corporate leadership to working with startups and nonprofits, offering strategies for managing chaos effectively during scaling. The conversation highlights immediate strategies for optimizing operations. Katrina shares where she can be found and her key influences. She also discusses her goals and upcoming projects. The episode wraps up with Katrina's final thoughts for the audience, concluding with a special offer.