Mastering LinkedIn for Relationship Building with Janice Porter

Janice Porter joins John Golden on "The Expert Inside Interview" to discuss LinkedIn’s potential for relationship building. She advises against generic outreach, encouraging users to craft personalized messages that show genuine interest. Janice also stresses the importance of optimizing LinkedIn profiles with a professional headshot, a strong headline, and an engaging "About" section. Highlighting LinkedIn's underutilized tools, such as audio and video messaging, Janice offers practical tips for fostering meaningful, authentic connections on the platform.