Mastering high-ticket sales - the psychology of premium buyers and what makes them say yes {Summer Remix}

06 Aug 2025 • 22 min • EN
22 min
00:00
22:43
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Hot take: it’s actually easier to sell a $5K offer than a $100 one. (Especially if you’re not down for chasing thousands of likes and followers.) This week’s Summer Remix episode of Ill Communication is a listener pick, voted in by my LinkedIn crew. And honestly? They nailed it. Because selling high ticket offers isn’t just a smart move, it’s a sustainable one. If you’ve been stuck in the hustle of selling low-ticket offers, wondering how to make the math math... this episode is your invitation to step into premium positioning and claim your role as a trusted expert. This episode is part one of a high-value, no-fluff mini masterclass on selling premium offers. Resources Mentioned: Listen to episode 133: Counterintuitive strategies to market and sell high-ticket offers to premium clients (part 2): https://www.kimkiel.com/podcast-1/counterintuitive-strategies-to-market-and-sell-high-ticket-offers-to-premium-clients-part-2 Listen to episode 93: How to make $150k from an ugly google doc for a deep dive into high-ticket messaging and how to use Desire-Obstacle-Solution framework: https://www.kimkiel.com/podcast-1/how-to-make-150k-from-an-ugly-google-doc Sales Copy Scorecard: https://kimkiel.com/scorecard  Show notes are always available at: https://kimkiel.com/podcast   Text me a question or comment!

From "ill communication: copywriting tips & sales strategies for small businesses"

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