ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
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After seven years in business and 165 episodes, I"m retiring my signature program, The Joy of Copy Club. This past year felt heavy. I lost my spark. I even applied for a job (spoiler: didn"t get it). But the universe had other plans. New clients reached out. Podcast downloads doubled. My newsletter is growing like neve
In this episode, Kim invites you to her brand-new live workshop, Master Your High-Ticket Message: How to Attract and Win Premium Clients. If you"ve been struggling to raise your rates, exhausting yourself with lower-ticket offers, or wondering how to position yourself as THE go-to expert, this episode is your wake-up
High ticket buyers are still buying — even in a softer economy. In this episode of the Ill Communication Podcast, I’m busting 7 of the biggest myths I hear from Gen X business owners about premium offers. From “my niche can’t command premium rates” to “I’ll alienate my audience” or “I need a bigger audience first,” I’l
We’re not just in an economic recession — we’re also in a trust recession. Consumers and businesses are being more choosy than ever about where they spend their money. So how do you keep selling in shaky times? Spoiler: it’s not by slashing your prices. In this episode of the Ill Communication Podcast, I’m showing you
Leading up to my milestone birthday, everyone kept asking: How are you going to celebrate? Big party? Big event? Honestly, I didn’t want to do any of that—and for the first time, I felt totally okay about it. I gave myself permission to celebrate exactly how I wanted, which is how I ended up fully embracing the We Do
In this episode, Kim shares 18 unconventional and totally doable ways to run year-end promotions that boost revenue without discounting your prices. You’ll learn how to think strategically, playfully, and profitably about Q4 sales. From Black Friday and Cyber Monday to creative pop-up promos tied to seasons, theme day