ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
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In this episode of ill communication: copywriting tips and sales strategies for small businesses, Kim Kiel dives into:Copywriting tips to simplify your sales message and attract more clientsHow to avoid jargon and write copy that resonates with your audienceWhy formal “corporate-sounding” copy is holding you backSimpl
10 simple ways to share your values in your business and marketing (and why it’s important you do) {Summer Remix}
In today’s world, sharing your values online can feel risky. Speak up and you might face criticism. Stay silent and you risk feeling out of alignment. As recent events in the online marketing world have shown, navigating that line isn’t easy. In this Summer Remix episode from early January, I’m revisiting one of the m
Mastering high-ticket sales - the psychology of premium buyers and what makes them say yes {Summer Remix}
Hot take: it’s actually easier to sell a $5K offer than a $100 one. (Especially if you’re not down for chasing thousands of likes and followers.) This week’s Summer Remix episode of Ill Communication is a listener pick, voted in by my LinkedIn crew. And honestly? They nailed it. Because selling high ticket offers isn’t
Dean Jackson’s 9-word email: dos, don’ts and why it still works in 2025 {Summer Remix}
This summer, I’m bringing back some of my most-loved podcast episodes, and today’s is a gem. You’ve likely heard of the 9-word email, a magical little formula created by marketing legend Dean Jackson. It’s short, punchy, and still incredibly effective for re-engaging leads and booking new clients in 2025. But here’s th
20 Tiny habits that help me generate $1million as a Gen X business woman {Summer Remix}
Running a business doesn’t have to be all 5am wake-ups, endless social media posts, and high-pressure launches. Over the past 6 years, I’ve quietly built a chill, service-based business that has brought in over one million dollars in lifetime revenue. No complicated funnels. No viral Reels. No fancy productivity hacks
{Summer Remix} Niche down, profit up: 5 surprising benefits of picking a niche (and why your small business needs one in 2025)
Welcome back to the Ill Communication podcast! This summer, I’m remixing hand-picked episodes to help you refine your message and sharpen your sales strategy for the year ahead. Today’s episode is all about the power of picking a niche (something that can feel intimidating when you"re trying to grow your business). B