ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
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Welcome to the Summer Remix series on the Ill Communication Podcast! ☀️ Every summer, I take a short break from recording new content and re-air some of the most popular episodes (fan favourites, most downloads!) This week, we’re revisiting an episode originally released at the very start of 2025. In it I share 7 copyw
The marketing landscape has changed big time, and today’s buyers are more cautious, more skeptical, and taking way longer to say yes. In this episode of Ill Communication, I’m breaking down the three essentials your business needs to sell with more clarity and ease in 2025, especially in what many experts are calling a
Tired of writing sales copy that just seems to list out features and specs, but leaves your readers yawning? In this special 150th episode of Ill Communication, I’m diving into the secret sauce that transforms dull, lifeless sales copy into a message that sparks curiosity and inspires action: the FAB Formula. It’s the
How often do you stop to truly celebrate your wins—big and small? In this episode, I dive deep into why celebrating successes matters more than you think, both in your business and in your personal life. From sharing personal stories of family milestones to reflecting on how I often skip over acknowledging wins in busi
What would it take for you to truly unplug this summer—without your business missing a beat? I’m sharing all the juicy details about my most popular workshop of the year: The Summer of Ease. I walk you through why planning now can give you the freedom to enjoy more sunshine and yes—more ease. Join me as I break down ex
How to handle the emotional and mental health challenges of entrepreneurship with Rebecca Vigelius
This episode is different—and deeply personal. I"m stepping away from the usual copywriting tips to talk about something many of us avoid: mental health, burnout, and the hidden toll of holding it all together. The past year left me mentally and emotionally tapped out, and I didn’t even fully realize it until I was on