ill communication: copywriting tips & sales strategies for small businesses
As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. Enter ill communication: copywriting tips and sales strategies for small businesses. Each bite-sized episode is designed to give you easy, actionable (and fun) writing tips to help you craft your sales copy faster, create more engagement, and generate more sales. Tune in weekly to hear expert copy coach and die-hard Beastie Boys fan, Kim Kiel, drop a juicy tip, writing prompt, or sales formula you can take action on immediately. You’ll never have to wonder WTF to write again. New episodes drop every Wednesday. Ch-check it out. To find out more, visit kimkiel.com
Show episodes
The holiday season hits different when you"re a Gen X business owner juggling kids" recitals, aging parents, and trying to keep your business running. I"m sharing how to set up your marketing so you can actually step away and enjoy the holidays without the last-minute scramble. Plus, I"m inviting you to my annual Get
Using Skool to streamline business, build community, generate leads and scale revenue with Brenda Rigney
In this episode, I"m trying something totally new - my first real-time interview! I sit down with Brenda Rigney, a fellow Gen X entrepreneur who"s cracked the code on using the platform Skool to generate leads, build community, and create remarkable revenue streams. Brenda spent 27 years climbing the corporate ladder w
Self-proclaimed "world"s biggest procrastinator" Kim Kiel gets real about how perfectionism and all-or-nothing thinking can paralyze your marketing. After ghosting her own email list for six months (yes, a copywriter who ghosted her list!), Kim discovered the power of B-minus work and strategic constraints. She share
If you"re tired of hearing from the same gurus shouting each other out and talking about the same things over and over again, this episode is for you. Kim shares why she"s excited about Regeneration 2025, a free virtual summit that"s bringing together diverse voices who are reimagining business as a force for good. You
Black Friday and Cyber Monday don"t have to be a frantic scramble for your business. In this replay episode from Empire Secrets, Kim shares four strategic alternatives to the traditional Black Friday hustle - from building swipe files and generous unsubscribing to participating in Giving Tuesday and shopping smart for
Halloween is just around the corner, and it"s the perfect time to shake up your content strategy with something unexpected. In this sweet and short episode, Kim shares an out-of-the-box seasonal content idea that"ll help you connect with your audience on a more human level. Whether you"re into tarot cards, pumpkin re