Marketing - The Battle Between Believers & Non-Believers - Part 2

In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem. 00:00 Welcome to CMO Confidential: Inside the World of Marketing Leadership 00:14 The Battle of Believers vs. Non-Believers in Marketing 00:19 The Role of Business Schools in Shaping Marketing Minds 02:13 Marketing's Evolution: From Traditional Roles to Tech-Savvy Professionals 04:54 The Importance of CMOs in Driving Customer-Centric Strategies 11:10 Navigating the Job Market: Advice for Aspiring CMOs 13:47 The Underrepresentation of Marketers on Corporate Boards 17:25 Practical Advice and Eye-Opening Stories from the Marketing Frontlines 20:43 Closing Thoughts and Future Episodes Preview See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.