Marketing Strategy for Media: Listen first, sell second (podcast episode #127)

What if collaborating with a competitor could significantly boost your revenue? That’s exactly what Sagnik Roy, SVP at Times Internet [https://timesinternet.in/], did. In this episode, he shares how listening before selling and prioritizing soft skills reshaped his career. Times Internet has 571 million monthly users and a US audience of five million. It is owned by the Times Group, publisher of The Economic Times and The Times of India, the largest English-language newspaper by circulation. The Times Group is a private company and claims revenue exceeding a billion dollars a year. Roy manages a team of 15 to 20 people across three customer-facing brands. Stories (with lessons) about what he made in marketingAsk, or you’ll never knowPrioritize soft skills when hiringListen first, sell secondLead with latitudePrecision builds trust Transparency is strength Discussed in this episode Join us for Get Productive With AI [https://join.meclabsai.com/mec050-accelerated] on February 27th at 1 pm EST. Strategic Delegation: Time is your most precious asset (podcast episode #96) [https://marketingsherpa.com/article/interview/strategic-delegation] Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (podcast episode #101) [https://marketingsherpa.com/article/interview/marketing-pragmatism] Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (podcast episode #104) [https://marketingsherpa.com/article/interview/sustainable] Get more episodes Subscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one. For more insights, check out... This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.   Apply to be a guest If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application