Marketing for Business Services: When the world changed, so did we (episode #141)

Timing is key to successful marketing. If you broke it down, that’s probably a third of it. Right offer to the right prospect…at the right time. But how well do you focus on timing for your personal brand in your own career? You can hear ideas for that from this episode’s guest – she said one of the key lessons in her career is ‘know when it’s time to leave.’ Here to share the story behind that lesson, along with many more lesson-filled stories, is Lisa Lahiji, CMO, Eurest [https://www.eurest-usa.com/] and ESFM [https://www.esfm-usa.com/]. Eurest and ESFM are part of Compass Group, a public company listed on the London Stock Exchange. It reported $42.2 billion in revenue in 2024. Lahiji oversees the strategy for 45 marketers.  Lessons from the things she made Know when it’s time to leaveScaling up means letting goWhen the world changed, so did weAdvocate for othersRelationships matterRaise your hand Discussed in this episode Advertising and Brands: Details matter, know when to quit, …be nice (podcast episode #27) [https://marketingsherpa.com/article/interview/advertising-and-brands] Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (podcast episode #112) [https://marketingsherpa.com/article/interview/marketing-adaptability] Elements of a Landing Page, Advocate Marketing Program, and Conversion-Optimized Blog Post: 3 quick marketing case studies [https://marketingsherpa.com/article/case-study/elements-of-a-landing-page] Get more episodes Subscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters to get more insights from your fellow marketers. Sign up for free if you’d like to get more episodes like this one. For more insights, check out... This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guest If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application