Lucy Goff | LYMA: How to find clients & generate loyalty

As any founder needs to conquer their fear of sales I wanted to interview a founder who rapidly grew a new sector.  After overcoming chronic illness, Founder of LYMA, Lucy Goff, set out to redefine the wellness landscape and share her learnings. Since launching in 2017, LYMA has been at the forefront of science-driven wellness & health optimisation securing listings with Harrods & Harvey Nichols with its truly transformational & effective supplements.  Keep listening to hear Lucy’s advice on acquiring & retaining clients & what to consider when developing a loyalty programme.  Lucy’s advice:If you want to stand out, look differentSurprise peopleRemember everything is aiming towards a salePlan your PR stories in advance of the launch; that way you reduce any riskThe product will stand on its own; but the brand storytelling is what will set you apartThink about how your brand will resonate with customers and stand out in the marketplaceListen to your customers and engage with them; their feedback will be crucial Customers won’t always want what you want to give themAny loyalty scheme should be designed around the product you are sellingA loyalty scheme should also repay the length of time your customers have stayed with youOn a personal level, eliminate fear and don’t listen to your subconscious! FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast "how to" & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show