Liz Brooks – Podcast Marketing, The Key to Differentiation

SEASON: 4 EPISODE: 29 Episode Overview: Ready to level up your PR game? In today’s competitive marketplace, one of the best ways to position yourself as a thought leader, enhance your reputation, and attract potential clients or customers is through Podcast interviews.  This popular PR tool provides you a unique opportunity to connect with your target audience, build credibility, and share your story in an authentic and engaging way. To help us understand how to use podcasts as an effective PR strategy, is my guest, PR Podcast Marketing Specialist, Liz Brooks. Guest Bio:  Liz Brooks is a client and media relations professional with a specialized focus on guiding SMEs and brands through strategic Podcast Interview Marketing campaigns. With a rich background in PR, including experience with prominent traditional media outlets and leading blue-chip agencies, Liz combines her expertise in media relations with innovative podcast marketing strategies.  Her ability to harness the power of creative storytelling allows clients to effectively engage target audiences, build brand authority, and achieve tailored communication goals. Liz’s sophisticated approach to blending podcast marketing and PR ensures maximum outreach and impact, making her a trusted advisor for brands looking to navigate the evolving media landscape with precision and innovation. Resource Links:Website: https://interviewvalet.com/liz/  Podcast Production Platforms we would recommend:Descript: https://www.descript.comAlitu: https://alitu.com Insight Gold Timestamps: 01:59 I've been a long life musician 04:01 I didn't realize that I've been doing PR this whole time 06:24 Now with Interview Valet, I act as a PR strategist and also a client account manager 07:48 60 or 70 % of podcasts fail because they don't get past 5 or 6 episodes  08:49 If you want to get into podcasting, first of all, you really have to want it 09:32 Lots of great software programs, Descript 10:09 It's also a statistic that people will trust their favorite podcasters more than other news sources  11:46 Big shoutout to Interview Valet 12:45 There are the folks that go for the daily podcasts 14:44 I think it really matters on the content  15:11 30 to 40 minutes is usually the sweet spot 18:04 If you really want to be able to measure results, start using welcome pages 19:05 What are some of the key coaching techniques  20:43 What is a problem that you help solve? 22:28 What do you recommend from Interview Valet’s perspective? 23:46 You say, and teach, that authenticity is crucial for podcast interviews 25:43 What trends or emerging trends do you see in podcast PR? 27:58 There's some industries or segments that have a reputation for being a little dry and maybe boring  30:15 What advice would you give listeners who want to leverage podcasting as a powerful tool 32:01 InterviewValet.com/Liz Connect Socially: LinkedIn: https://www.linkedin.com/in/lizgbrooks/ Email: liz@interviewvalet.com Sponsors:  Rainmaker LeadGen Platform Demo: <a...