Lessons in Digital Transformation from Clorox’s CEO

28 Jul 2025 • 17 min • EN
17 min
00:00
17:24
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Learn how Clorox invested in technological innovation so it could continue delivering superior consumer experiences.  Almost 90% of US households use Clorox products, giving the company a unique window into consumer behavior during this uncertain time. How has The Clorox Company used innovation and technology to reinvent itself and respond to shifting consumer needs?  Join David Young and guest Linda Rendle, CEO and chair of Clorox, to find out about her family background in CPG, the company's ongoing digital transformation, and the state of the consumer today.  The Leadership in Challenging Times discussions feature timely and insightful discussions with the outstanding CEOs who are recipients of CED’s Distinguished Leadership Awards. Business leader honorees discuss the unprecedented challenges facing the nation and how they are helping chart a path forward for both their companies and communities in which they operate.   For more from The Conference Board:  CED Announces Recipients of Its 2025 Distinguished Leadership Awards  CED Distinguished Leadership Awards Celebration  US Consumer Confidence 

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