LeBron's Paid Sponsorship Post Went VIRAL. I Explain Why...

Let’s be real: branded content usually doesn’t go viral—especially when it’s obviously an ad. But LeBron James just flipped the script.   In this episode, David Brickley breaks down how Royal Kingdom nailed a rare branded moment that fans actually loved—and why even the NBA’s 90M-follower collab couldn’t compete.   📱 This episode covers: How LeBron’s sponsored post outperformed his top dunk of the season The internet joke they leaned into—and why it worked 😂 The power of self-awareness and cultural relevance in branded content Why most brands get it wrong with influencer campaigns A side-by-side breakdown of a viral win vs. a branded flop 👀 Whether you're managing creators, working with talent, or pitching a partnership—this is your blueprint for making ads that don’t feel like ads.   #BrandedContent #InfluencerMarketing #LeBronJames #SocialStrategy #BusinessOfSocial   Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital --------------------------------------------------------------------------------------------------------------------------------------------------------------   STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/   --------------------------------------------------------------------------------------------------------------------------------------------------------------   Want more insights? Follow David:   TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley