Lauren Currie | UPFRONT: How to build resilience in sales

Starting a business is tough & making sales in a challenging economic climate is even harder. So, resilience is key to keeping on track.  But how can we manage rejection alongside the expected setbacks? To find out, I spoke with Lauren Currie OBE, Founder of UPFRONT, a global organisation upskilling 10 million women. Teams at Nike and Just Eat Takeaway have enrolled their teams in UPFRONT’s Bond course to transform their team culture. Keep listening to hear Lauren’s advice on developing resilience in sales & when to acknowledge you should probably cut your losses.  Lauren"s advice:Your energy is vital to running a business, so manage itAvoid those people who drain your energy and seek out those who replenish itMarketing equals revenue - the more you do, the more returns you will haveAccept the loneliness of the founder, which can be hardBe comfortable and confident about your pricingAlso, be very clear about your pricing so the customer doesn’t have to work hard to find itWhen a potential client or customer approaches you for the first time, always ask them how they found youGet them to say yes or no as soon as possible!  Don’t spend a long time courting a potential customer - move on to find someone newMake life easy for your clients: for example, don’t let them have to work out time differencesDon’t take rejection personally!If you need to make a customer more comfortable, include an older white man face in a callNurture yourself and your energy before you decide to quit: are you tired? Dehydrated? Hungry?  FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast "how to" & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we"d love to get your feedback, text in via Fan Mail Support the show Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show