Laura Harnett | Seep: How to make sales sustainably

PWC reports that over 80% of consumers are willing to pay higher prices for sustainably produced goods so environmental responsibility is clearly a lucrative business as well as being the right thing to do.  Laura Harnett is the Founder of Seep, the only B Corp-certified, plastic-free cleaning tool brand in Europe. Having raised a £50,000 Dragons’ Den investment from Trinny Woodall & Deborah Meaden, Laura & her team are on a mission to stop 1 billion plastic cleaning tools from entering landfill by 2030.   Keep listening to hear Laura’s advice on learning how to sell as a first-time founder & how to make your sales process as sustainable as possible.  Laura"s advice:As a challenger brand, having spotted a gap in the market you will need to ensure you are confident about your supply chain, packaging, etc. before you approach retailersSelling direct to customers via a website is a great way to gain approval / test - and perfect - your product / do some market research When iterating products, try them out with your direct customersThe evidence of your DTC sales enables you to approach big retailers with confidenceTarget your marketing emails carefully and thoughtfullyPersevere with this; it can take timeFacebook and Instagram ads are helpfulYou will find other founders provide you with advice and support FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast "how to" & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show