Kinga Wilewska | MUJO: How to bring a product to market

When it comes to bringing a product to market, there are lots of aspects to consider before it reaches the shelves.  To learn more, I wanted to hear from someone who has successfully launched products to market. Kinga Wilewska is the Founder & CEO of MUJO, the adaptogenic coffee alternative packed with vital nutrients. Having watched her dad lose his fight against cancer, Kinga developed a keen interest in adaptogens & set out to bring truly transformational products to market.  Keep listening to hear Kinga’s advice on sourcing feedback on your products & how to begin making sales.  Kinga"s advice:Always pay attention to costsSpend time sourcing ingredients carefullyResearch your market thoroughly and understand where the gaps areSpeak to strangers about what propels them to buy / what are their priorities / what packaging appeals to themPay continual attention to feedbackCommunicate with your buyers; see your product as a service for themRefine your pitch and your website to suit your marketYour brand needs to inspire trust and exude authorityAlways put quality over quantityBelieve absolutely in your product yourselfBe disciplined and honest with yourself (eg when you need help)Use Facebook to advertise - rather than use an agency (this can minimise spend and maximise reach)Minimise risks for first time buyers: guarantee them money back and absorb the shipping costs yourselfAlways be ready to learn some new way of reaching your market FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.  FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast "how to" & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  Licence Text us your questions for future founders. Plus we"d love to get your feedback, text in via Fan Mail Support the show Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show