KFC’s Biggest Threat Isn’t McDonald’s—It’s You

In this episode of Branded, Ben Kaplan sits down with Katherine Bond Debicki, Chief Marketing Officer and Chief Digital Officer of KFC Canada, to explore how one of the world’s most iconic brands stays relevant in a rapidly changing food landscape. Katherine breaks down the three major waves of disruption that have shaped the quick-service restaurant (QSR) industry—from the invention of the drive-thru to the rise of digital ordering and now, the shift toward experience-driven marketing. She shares how KFC leverages its legendary brand assets, like the 11 herbs and spices, the Colonel, and the bucket, while modernising the customer experience to engage new generations of consumers. We also dive into the power of consumer insights, discussing how KFC stays ahead of the competition by focusing on what matters to customers today—from viral food trends to cultural relevance, like their recent Taylor Swift campaign. Finally, we explore what QSR brands can learn from other industries, how earned media and strategic data are shaping marketing, and why the future of fast food isn’t just about value—it’s about offering a moment of escape, excitement, and personalisation. And stay tuned—later in the episode, we explore the world of customisable, sugar-free indulgence with Dana Paris, Chief Commercial Officer of Jordan’s Skinny Mixes, a brand redefining how we enjoy our favourite drinks.