Ken Lundin – Strategic Selling Unleashed

SEASON:5 EPISODE: 7 Episode Overview: Welcome back to Becoming Preferred, and get ready to supercharge your sales strategy! Today, we welcome Ken Lundin, a true sales powerhouse. With over 20 years of experience, and a staggering $1 billion in revenue generated, Ken brings the science of sales to life. He's not just talking theory; he's delivering results.  Author of "Strategic Selling Unleashed," Ken's insights have graced Forbes, stages, and podcasts worldwide. If you're ready to transform your sales approach and unlock explosive growth, then you're in for a treat. Join me for my conversation with Ken Lundin. Guest Bio:  Ken Lundin, President and Founder of RevHeat, has a passion for helping others navigate their sales challenges. With over 20 years in the industry, Ken has weathered multiple market shifts and understands the strategic pivots necessary to thrive in uncertain times. A firm believer that sales is a science and that it is possible to systematically and predictably grow sales, Ken's record bears witness to the effectiveness of his approach. He has generated over $1 billion in sales and earned a reputation as a business growth expert. Ken has developed roadmaps, frameworks and processes to help businesses master the critical stages of growth essential for success in any environment. His insights and experience have led to multiple keynote speeches, citations in Forbes online, and many podcast appearances. He has also shared much of his learning in his recent book, "Strategic Selling Unleashed."  Ken's innovative methods and strategic acumen make him an ideal podcast guest for shows catering to senior executives looking to supercharge their sales teams and achieve unparalleled market success. Resource Links:Website: https://revheat.com/Product Link: https://revheat.com/sales-services/ Insight Gold Timestamps: 04:06 Strategic Selling Unleashed 07:29 You're a strong advocate for the science of sales 10:16 Do you have tools that help with that? 11:59 It's part of our perfect meeting framework 13:32 We went from the average deal having 6 people influence… 14:05 Anytime somebody makes a buying decision, they have personal and professional risk 15:46 There's a massive fear of change 16:50 If you can de-risk a deal, you can shorten sales cycle times pretty significantly 17:28 How do you make it so you appear to be the most likely company on the planet who understands their needs 20:44 Do you want to know the number one way to accelerate sales? Get them to be 10% better! 25:10 Would you rather be liked or loved, more than respected and trusted? 26:27 The elite are always trying to figure out why they'll buy, and the average seller's just trying to get them to the next step in the process 28:12 The number one thing nobody's talking about 31:05 How important is personal branding for sales success in today's environment 34:26 It’s RevHeat.com Connect Socially: LinkedIn: https://www.linkedin.com/in/kglundin/ TikTok: https://www.tiktok.com/@kglundin?is_from_webapp=1&sender_device=pc YouTube: <a href="https://www.youtube.com/channel/UCXrDyJgLNoAgz2zqOlEKayA"...