Sabrina Horn on Leadership and Authentic Business Practices

In this episode of "Keen On", Andrew is joined by Sabrina Horn, the author of "Make it Don't Fake it: Leading with Authenticity for Real Business Success", to discuss gaining the clarity of thought necessary to make sound business decisions. Sabrina Horn is an award-winning CEO, author, tech communications expert, and advisor/board member. Her career is highlighted by her 25 years as Founder, CEO and President of Horn Group, the iconic U.S. tech communications agency she founded in Silicon Valley at age 29. Her firm counselled thousands of tech C-level executives and their companies through their business and marketing challenges including category creation, brand transformation, global expansion, IPOs and acquisitions, pivots, and crisis matters. Horn Group had multiple offices across the U.S, a global partner network, and received numerous awards including Best Employer and Best Tech Agency in the U.S. Sabrina sold Horn Group in 2015 to Finn Partners, a global marketing communications agency, and was appointed Managing Partner of their Technology Practice. In 2018, she became a Senior Advisor to the firm. She is currently CEO of HORN Strategy, LLC, a bespoke consulting firm focused on helping entrepreneurs, founders and CEOs navigate the early stages of their start-up companies. Horn currently holds board member and advisory seats for: 4CRisk.ai, Boston University Alumni Council, Dieu Donné, Dogly.com, Illuminate Ventures, KloudGin, and The Jordan Edmiston Group. Horn has a B.A. in American Studies from Hobart/William Smith Colleges and a M.S. in Public Relations from Boston University. She has two amazing daughters Grace and Christina, and two very large golden doodles.