John Rudaizky | Global CBO and CMO, EY | Marketing a Service - The Art of Selling Confidence

A CMO Confidential Interview with John Rudaizky, EY Chief Brand & Marketing Officer, who previously held leadership positions at WPP, J. Walter Thompson, and Saatchi & Saatchi. John discusses the concept of confidence including how to market it to clients, build it into the organization and measure it in the marketplace. Key topics include: why brands benefit from strong competitors; his belief that creativity is the single most important business advantage; and the challenge of ensuring creative thinking isn't relegated to the back seat as companies focus on tactics. Tune in to hear the thinking behind EY's rebrand. Step into the world of marketing leadership with "The Art of Selling Confidence in Marketing Services," featuring global marketing expert John Rudaizky, the Chief Brand and Marketing Officer at EY. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential delivers invaluable insights into the art of building trust and confidence in marketing services. Key topics include: - The critical role of confidence in B2B marketing decisions and brand trust. - Strategies for measuring confidence within your organization and among clients. - How to navigate rapid changes in technology, AI, and global business landscapes. - Lessons from John s extensive career at WPP, J Walter Thompson, and Saatchi & Saatchi. - The importance of creativity and collaboration in shaping effective marketing strategies. Tune in to hear how top CMOs are tackling today’s marketing challenges, the future of AI in marketing, and actionable advice for building a successful career in the industry. Don’t miss this opportunity to elevate your marketing game. Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on your favorite podcast platforms. #MarketingStrategy, #GrowthMarketing, #BrandBuilding, #MarketingInnovation, #DigitalMarketingTrends, #BusinessGrowth, #CMOChallenges, #customerexperience Follow us on Linkedin: https://www.linkedin.com/company/cmo-confidential CHAPTERS: 00:00 - Intro 01:19 - Marketing a Service: Selling Confidence Strategies 03:12 - Measuring Confidence: Key Metrics and Insights 07:53 - Expanding the Brand: All In Strategy 12:52 - Change Management for Smaller Companies 16:22 - EY Partnerships: Collaboration Insights 18:45 - Managing Negative PR: EY's Approach 20:57 - POST GAME: Recap and Insights 21:15 - AI in Marketing: Trends and Innovations 23:25 - Audience Advice: Tips and Best Practices 29:04 - Final Thoughts: Last Question Discussion See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.