Joe Zappa: Founder of Sharp Pen Media

Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University. In this episode, we discuss: 00:04:41 - Transitioning from Freelancer to Entrepreneur 00:09:25 - The Complexities of Scaling a Service Business 00:11:57 - Building Relationships with Clients 00:16:59 - Building Credibility in B2B Tech 00:19:31 - Importance of Brand Marketing in High Consideration SaaS 00:24:59 - The Future of Freelance Writing 00:27:39 - Pricing Strategies 00:33:02 - The Impact of Having a Following for B2B marketing 00:35:32 - Hiring a Project Manager Connect with Joe: * LinkedIn: https://www.linkedin.com/in/joe-zappa-6229a4a8/ Check out Sharp Pen Media * Website: https://www.sharppenmedia.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com