Joe Lessard on Adding A New Service To Your Practice

Should you add a new service to your practice? That depends on the answers to a few important questions, which unfortunately, we don’t see enough practices asking and answering before they do. My guest today helps his clients develop informed answers, and he’ll share his thinking with us. Joe Lessard is a partner at Professional Business Management, a healthcare practice management and accounting firm in the northwest Chicago suburbs. Joe has been with PBM since 2009 and a Principal since 2020. He has attained designations as a Certified Public Accountant (CPA), Health Practice Advisor (HPA), and as a Certified Healthcare Business Consultant (CHBC). He believes in rolling up his sleeves and is usually on site visiting his clients’ operations first-hand. Joe is responsible for all accounting and payroll services as well as personal and business tax returns for his clients. He helps them review operations and day-to-day aspects such as HR, employee benefits, retirement plans, collections, billing, and patient interactions. Every client has different needs and that’s why Joe’s commitment to his clients’ needs and his customer service is what he prides himself on. In this episode Carl White and Joe Lessard discussWhy the most important question is: “does the market I serve need this service?” Additional important questions, such as who the competition is, why you think you can deliver the service better, and how you’d deliver the service day to dayExamples Joe has of success stories and failure stories Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Joe Lessard https://www.linkedin.com/in/joelessardpbm/ https://www.instagram.com/thedoctorscpa/ For more depth on this episode, read Understanding and Managing Overhead Costs in Your Practice, a blog this guest wrote about it.  Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg