Jens Lennartsson: Founder of Paper Pushers

Jens Lennartsson is a former journalist and photographer turned newsletter expert. He once sent out 400 miniature action figures of himself to potential clients around the world. Now, he runs all of his businesses from a tiny home outside of Gothenburg, Sweden that he built by himself. This conversation covers: 00:00:00 - The Importance of Aligning Your Content with Your Audience 00:04:35 - Growing and Monetizing Your Newsletter 00:09:21 - Starting a Newsletter Agency 00:19:06 - Lessons from a Failed Viral Marketing Stunt 00:28:08 - Standing Out in Your Niche 00:41:44 - Building a Tiny House on a Farm Outside of Gothenburg, Sweden Connect with Jens: → Instagram: https://www.instagram.com/jenslennartsson/?hl=en → Twitter: https://x.com/jenslennartsson → LinkedIn: https://www.linkedin.com/in/jens-lennartsson/ → YouTube: https://www.youtube.com/@jenslennartsson/videos → Medium: https://medium.com/@jenslennartsson → Jens' Website: https://www.jenslennartsson.com/ Help The Louis and Kyle Show: → If you enjoyed this episode, please share it with a friend or leave a review! → Leave a review: https://podcasts.apple.com/us/podcast/1504333834 → Drop us an email: LouisandKyleShow@gmail.com → Subscribe on YouTube: https://www.youtube.com/channel/UCb6qBiV1HAYcep87nKJmGhA Follow The Show on Social Media: → Twitter: https://twitter.com/LouisKyleShow → Instagram: https://www.instagram.com/louiskyleshow/ → LinkedIn: https://www.linkedin.com/company/65567567/ Connect with Louis and Kyle: → Read Louis' Newsletter: https://louisshulman.substack.com/ → Louis' Twitter: https://twitter.com/LouisShulman → Kyle’s Twitter: https://twitter.com/_kylebishop → Louis LinkedIn: https://www.linkedin.com/in/louisshulman/ → Kyle’s LinkedIn: https://www.linkedin.com/in/kyle-bishop-7b790050/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com