Jean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO Confidential

A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving tech consolidation; a 3-part process to integrate AI into your team; and key questions to ask during a marketing interview with a tech company. Tune in to hear an infrastructure case story about The Gap and why her mantra is "Be Bold. Be Kind." Discover the transformative power of AI in marketing with "AI in Marketing: Don't Get Left Behind." Join Mike Linton, a seasoned CMO, as he hosts Jean English, CMO of Juniper Networks. Key topics include the intersection of AI and digital transformation, challenges in B2B technology, and the critical role of infrastructure in seamless operations. Tune in to hear Jean's unique insights on leveraging AI for real-time customer engagement, personalizing experiences, and enhancing cybersecurity. With over 25 years in tech, Jean shares invaluable advice for marketers aiming to thrive in a tech-driven world. Learn about the importance of aligning marketing with IT for optimal data use and the strategic benefits of acquisitions. This episode is packed with actionable insights and strategies to ensure you stay ahead in the evolving marketing landscape. Don't miss out—subscribe to the CMO Confidential Newsletter for exclusive content and stay connected for more episodes on Spotify, Apple, and YouTube. #b2bmarketing #digitalmarketing #digitaltransformation #digitaltransformationtutorial #businesstransformation CHAPTERS: 00:00 - Intro 01:25 - B2B Tech Marketing Overview 03:38 - Digital Transformation Journey Assessment 05:38 - Understanding the Infrastructure Layer for Marketers 10:22 - Impact of AI on Infrastructure Layer 13:45 - Leveraging AI for Marketing Strategies 17:17 - Importance of Cyber Security in Marketing 19:50 - Career Considerations for Tech Marketers 24:00 - Industry Consolidation and Acquisitions Insights 26:30 - Experience of Being Acquired 28:20 - Common Blind Spots for B2B Marketers 28:40 - Essential Needs for CMOs 30:25 - Final Thoughts: Funny Story or Listener Advice See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.