Is Your Gym Business Healthy? Use This 6-Metric Report Card to Find Out

Gym growth is simple when you understand the only six metrics that really matter in fitness businesses. In this episode of “Run a Profitable Gym,” Chris Cooper breaks them down so you can improve your gym:Average revenue per member (ARM)Length of engagement (LEG)Return on investment (ROI)Effective hourly rate (EHR)Net owner benefit (NOB)Client headcount Using data from over 15,000 gym owners who contributed to Two-Brain’s 2024 “State of the Industry” guide, Coop presents the industry averages for each metric so entrepreneurs know exactly where they stand in comparison. Then, he equips gym owners with specific tactics to improve each metric and explains why many gyms actually don’t need more members to generate additional revenue. Plus, Coop dives deep into marketing with Two-Brain’s four-funnel system: referrals, content, social media and paid ads. He even shares an exclusive preview of the clients-only worksheet Two-Brain gym owners use to audit marketing performance, and he provides actionable fixes for each funnel. Tune in to learn how to track and improve the critical numbers in your gym business. Want Coop’s $100K checklist? Head to Gym Owners United using the link below and send him a DM. Links Gym Owners United Book a Call 2:14 - Average revenue per member (ARM) 8:23 - Length of engagement (LEG) 14:33 - Return on investment (ROI) 21:48 - Effective hourly rate (EHR) 27:14 - Net owner benefit (NOB) 32:47 - Client headcount 37:13 - Four marketing funnels 45:13 - Auditing and fixing your funnels 59:34 - Getting more leads