Run a Profitable Gym

Updated: 30 Jun 2025 • 1062 episodes
www.twobrainbusiness.com

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

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In this episode of “Run a Profitable Gym,” Chris Cooper explains how the Top 10 gyms on the revenue leaderboard drive consistent, high-level monthly income. These gyms have moved beyond the "group only" model to add high-value services such as personal training, small-group training and semi-private training. Some gyms

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Erik Zeyher’s gym, Warlock CrossFit, generates over $200,000 in annual revenue from its semi-private training program.  In this episode of “Run a Profitable Gym,” Erik breaks down the exact steps he took to build a premium program that works across the board—for clients, coaches and the business. As Erik puts it, “It i

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Small-group and semi-private training can dramatically increase your gym’s revenue, improve coach pay and boost client results. In this episode, gym owner and semi-private specialist Daniel Purington shares exactly how to build a high-revenue, high-retention semi-private program from the ground up. Certain prerequisite

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Does your gym really need more leads, or are you wasting the leads you already have? In this episode of “Run a Profitable Gym,” marketing expert John Franklin shares six simple strategies that will help you book more intros and close more sales without spending a dime on ads.  Even small improvements in your lead-nurtu

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Today, Two-Brain Business founder Chris Cooper previews his new lead-nurture webinar and free checklist guide.  If you’re chasing more leads but not seeing results, this training is for you. Learn how to stop wasting the leads you already have, get more leads to show up and improve your conversion rate by 21X. Ready to

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If you’re struggling to keep your gym afloat or feeling stressed about your business, this is the podcast for you. Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a powerful message for owners who are exhausted, overwhelmed or unsure what to do next: You’re not alone. Coop explains how gym owners

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