Run a Profitable Gym
Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.
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About 65% of small businesses fail by Year 10, so very few gym owners get to see what works across two decades of ownership. But Bill and Staci Russell have endured to achieve something rare: Their gym, CrossFit Cleveland, has been their sole source of income for nearly 20 years. In this episode, Bill shares hard-earne
Why do most gyms plateau at 122 members? The answer: leadership. In this episode of "Run a Profitable Gym," Two-Brain CEO Chris Cooper explains how your leadership skills determine whether your gym grows, stalls or shrinks. Your gym will rise to the level of your leadership and fall to the level of your worst staff mem
Unleash’d Strength Gym generates 15 times as many leads as the average fitness facility and sets eight times as many appointments. In this episode of “Run a Profitable Gym,” owner Joseph Strada reveals the tactics that produce 200 leads and 60 sales appointments per month. He walks through his marketing funnels, explai
Most coaching gyms add just five clients a month—but the world’s best fitness facilities are consistently adding more than 20 with stellar sales systems. In this episode of “Run a Profitable Gym,” Chris Cooper analyzes the data behind top-performing marketing funnels, and he reveals which tactics landed these owners on
The fastest way to figure out what people want is by asking the right clients the right questions. Today, Mike Warkentin sits down with gym owner Toni Roy of Breathe CrossFit to break down how the Pumpkin Plan transformed her business. Following the steps, Toni created a list of clients who bring her the most joy and a
You won’t build a successful gym by guessing what people want. You just can"t read minds—but every entrepreneur tries to do that, and it"s costly. Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper provides the simple fix: Start using the “just ask method"—a proven way to boost every single metric in your