Inside the Mind of a Social Media Villain: Tim O’Hearn on the Hidden Mechanics of Influence

What happens when a software engineer pulls back the curtain on social media’s inner workings? In this episode, Virginia Purnell talks with Tim O’Hearn, author of Framed: A Villain’s Perspective on Social Media, about the psychological and technical forces that shape what we see, share, and believe online. You’ll learn:How Tim’s unconventional path led from tech to authorship  The real mechanics behind social media growth  What entrepreneurs misunderstand about “influence”  Why authenticity is more powerful than algorithms  How to think critically about your digital footprint   About Tim: Tim O’Hearn is a software engineer, writer, and entrepreneur whose debut book, Framed, became an Amazon #1 bestseller in the “Social Aspects of the Internet” category. His work explores the intersection of psychology, technology, and society—helping readers and entrepreneurs understand the hidden systems that shape our online world. Connect with Tim: 🔗 tjohearn.com 📘 LinkedIn 📰 timohearn.beehiiv.com 📚 Buy Framed on Amazon Connect with Virginia: 🌐 entrepreneurconundrum.com/timohearn 📸 IG: @entrepreneurconundrumpodcast | @distinctdm       FB: @entrepreneurconundrumpodcast | @distinctdm 💼 LI: Virginia Purnell Listen & Subscribe: Apple Podcasts | Spotify | Google Podcasts