Inside the Merch Model That Reduces Waste and Increases Sales

Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark Cuban—are transforming the way college athletes profit from their personal brands. For more about Campus Ink and the NIL Store: https://www.shopify.com/blog/campus-ink-nil-merchandise To see more video interviews, subscribe to the Shopify Masters Youtube channel.