Inside Amazon's AI video generator | Kabir Bedi

What if creating a professional video for your business was as simple as a single click? We"re joined by Kabir Bedi, Head of Product for Image and Video Generation at Amazon Ads, to discuss how generative AI is making that a reality. He provides an inside look at Amazon"s mission to democratize video advertising, empowering everyone from mom-and-pop shops to large enterprises with their innovative video generator that evolved from simply showing products to showcasing them in realistic, multi-scene lifestyle settings. Kabir shares key insights into the engineering culture that powers this innovation, built on deep customer obsession and a dynamic, experimental mindset. He explains why bringing the entire team—including engineers and scientists—into direct conversations with users was a game-changer for their development process. Plus, listen as Kabir explains why a "learn and be curious" mindset is the key to thriving in this new landscape of AI-driven product development. Check out:The DevEx guide to AI-driven software developmentDownload: The 6 trends shaping the future of AI-driven development  Follow the hosts:Follow BenFollow Andrew Follow today"s guest(s):Follow Kabir on LinkedInLearn more on the About Amazon Blog and the Amazon Ads Blog Referenced in today"s show:Meta"s $100M poaching project“Real strength is not in poaching rather it’s in growing, retaining and respecting the people you already have.” -Mohit Malik“Localhost tracking” explained. It could cost Meta 32 billion.Cursor’s Bold Hiring Playbook: No AI in Interviews, Just Real Projects and Real PeopleWriting Toy Software Is A Joy Support the show: Subscribe to our Substack Leave us a review Subscribe on YouTube Follow us on Twitter or LinkedIn Offers: Learn about Continuous Merge with gitStream Get your DORA Metrics free forever