The Ethics of Habit Forming Products with Nir Eyal

We are rejoined by the Prophet of Habit forming products Nir Eyal. Nir discusses the ethics around habit forming products, gives us a recap of his Hook model and tells us about his great upcoming summit, the Habit Summit in San Fran on April 4th and 5th 2017 http://habitsummit.com/. Also find Nir on www.NirandFar.com.