'I put all my skin in the game': Ebiquity CEO Ruben Schreurs opens up to Mumbrella

Global performance consultancy Ebiquity oversees US$160 billion of advertising spend for the majority of the world's top brands. CEO Ruben Schreurs sat down with Mumbrella's Hal Crawford for a wide-ranging interview that ran the gamut from agency disruption, to advertiser news avoidance, Elon Musk, outdoor, the rise of Publicis and a personal attack on Schreurs that almost cost him his life.