Mumbrellacast

8 October 2025 Last week, marketing luminary Mark Ritson published an article for Mumbrella about Qantas, arguing that the airline's low trust scores haven't done anything to hurt it financially. In the same piece, Ritson poked the Roy Morgan bear, saying that the research organisation's views on brand trust need "to b

2 October 2025 Southern Cross Austereo and Seven West Media’s proposed merger is fascinating: a power move or alliance between two disrupted businesses? We go over the merger’s details to determine which company’s culture — TV or radio — will dominate. Last week, Mumbrella ran a story on the redundancy crisis that has

24 September 2025 This week: Yesterday's Remade event put retail media under the microscope. In separate sessions, Zitcha's Alberto Vergara shared his theory that impulse buying is going to be destroyed by AI agents, and Jonathan Hopkins of Sonder and Commbank's Patrick Crowley dove deep into Commbank's journey of buil

18 September 2025 Expert marketer Mat Baxter rolled out a tattoo luxury skincare line, Skingraphica, after finding that popular cosmetic brands didn't supply products specifically for tattoo skincare. He spoke with Hal about the new venture, and revealed the unorthodox marketing practices he's going to deploy for it. M

11 September 2025 Youtube marked its 20th birthday by gathering 600 industry personnel in Sydney and dazzling them with its own version of a TV upfront. The video streaming platform shared its latest products with the crowd, and Hal was there to see if it was all worth it. The latest radio ratings are in, and Nine Radi

4 September 2025 The bosses of the Australian TV industry flooded Canberra this week to lobby the government for tax relief and to put an end to gambling ad restrictions. Tim was there too, and he's here to share all the details of the event - and the conversations he had with the industry's most powerful people. Upfro