How your brain makes up its mind

A decision as simple as deciding what to wear in the morning can be stressful — what will people think? But our brains are wired this way for a reason. Emily Falk is professor of communication, psychology and marketing at the University of Pennsylvania and the vice dean of the Annenberg School for Communication, where she directs the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. She joins host Krys Boyd to discuss how our behavior is shaped by the opinions of those around us and the benefits of evolving this way – plus we’ll hear tips on how to make sound decisions and create healthy habits. Her book is “What We Value: The Neuroscience of Choice and Change.” Learn about your ad choices: dovetail.prx.org/ad-choices