How Wrike's CMO Builds Marketing Plans That Drive Business Growth, feat. Christine Royston

Turn marketing into a true business growth engine! In this episode of StrategyCast, you’ll discover a proven planning framework to align each campaign with your company"s goals, learn how to turn objectives into actionable plans, explore strategies for integrating AI, and uncover the secret to becoming indispensable in the C-suite. And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let"s Break It Down==05:51 Marketing Leadership: Growth and Education07:47 "Aligning Marketing Expectations and Success"13:17 Strategic Planning for Growth Initiatives16:20 Maximizing Brand and Technology Investments20:29 Product Launch Oversight Risks25:13 Focus on Metrics for Success27:04 Strategic Planning and Initiative Approval29:22 "Aligning Marketing Investments with Growth"33:57 AI Innovation: Marketing"s Vital Role36:36 "It Takes a Village"41:48 Intentional Time Management Strategies ==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you"ve found our tips and tricks on marketing strategies helpful in growing your business, we"d be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!