How to use the stages of awareness to craft copy and messaging that drives more sales

02 Apr 2025 • 16 min • EN
16 min
00:00
16:40
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What if the reason you"re struggling to attract high-ticket clients isn"t your offer—but your messaging? In this episode, we"re diving into the five stages of awareness and how they shape your marketing success. If you"re frustrated by attracting the wrong type of clients, struggling to sell your premium offers, or wondering why your messaging isn"t resonating with your ideal buyers, this episode is for you. I"ll break down the legendary Eugene Schwartz’s five stages of awareness and show you how to align your messaging to meet your audience where they are—so you can move them seamlessly toward a confident "yes." Plus, I"ll share how a simple shift in positioning helped one of my clients start attracting the high-level buyers she truly wanted. Topics We Cover in This Episode: The crucial mistake that’s keeping high-value clients from seeing your offerHow to move potential buyers from “just browsing” to “ready to invest”The five levels of awareness and how they dictate your marketing strategy Tune in to learn how to refine your messaging and create a direct path for your ideal, high-ticket clients to say yes to working with you! Show notes are always available at https://www.kimkiel.com/podcast!! Resources Mentioned: If you think there"s a disconnect in your messaging and positioning, book a complimentary Sales Strategy and Success call: https://bookacallwithkim.as.me/SuccessCall I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel Text me a question or comment!

From "ill communication: copywriting tips & sales strategies for small businesses"

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