How to Use AI to Enhance Your Customer-Centric Strategy with Sangeeta Prasad

Elevate your marketing game with "Fiercely Human" insights! This episode reveals the secrets to integrating technical expertise, fostering authentic connections, and using AI to enhance, not replace, human experiences. Plus, hear success stories from major brands! And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let"s Break It Down==06:17 Capturing Slalom"s essence: culture, people, relationships.09:56 Strong marketing and audience resonance are key.12:45 Understanding, tailoring, co-creating, solving customers" challenges collaboratively.13:46 Brands often neglect aligning internal ethos with customers.17:26 Slow down, stay curious, solve business challenges.20:09 AI"s role: productivity, differentiation, potential disruption.24:41 Prioritize genuine feedback for human-centric improvement.27:25 Brands seek engagement solutions; AI sometimes assists.30:55 Human connection remains central, even with AI. ==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you"ve found our tips and tricks on marketing strategies helpful in growing your business, we"d be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!