How to Turn Your Podcast Description Into a Listener Magnet

27 Nov 2024 • 21 min • EN
21 min
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21:15
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Your podcast description isn’t just a box to check — it’s the moment that makes or breaks whether someone scrolls past or hits play. In this episode, I’m taking you behind the scenes of a real client audit to show you why her podcast description was causing listeners to overlook her show, the exact tweaks we made to fix it, and how to put listener psychology to work to create a description that grabs attention, communicates your show’s value, and gets your show found in search results. Ready to get more listeners tuning into your show over the competition? Hit play and let’s dive in. 0:05 - Why Most Podcast Descriptions Don’t Work (and How to Fix Yours) 1:03 - What’s Really Stopping Listeners from Hitting Play on Your Show 6:18 - What Bestselling Books Can Teach You About Your Podcast 12:56 - How We Turned a Bland Podcast Description Into a Bingeworthy Hook 18:34 - How to Tell if Your Podcast Description Is Doing Its Job   Episode Links:BONUS: PodLaunch® Before/After Show Descriptions with Examples   Other Episodes You’ll Enjoy:3 Ways to Hook Your Listener Before They Ever Hit PlayHow to Stop Losing Listeners to Your Competition    → This episode was recorded on the Deity VO-7U Have a question about launching or growing a podcast you want me to answer on air? Shoot me a text! Liked this episode? Share it! and tag me @thecourtneyelmer Love this show? Say thanks by writing a review Ready for a top podcast that converts listeners to clients? Book a strategy call Join me for our next Live Podcasting Workshop Connect with Court: Instagram | Linked In | PodLaunch HQ

From "Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Psychology for Business Growth"

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