How to Translate Marketing Metrics into Boardroom Language, feat. Michelle Bank

What happens when marketing speaks the boardroom’s language? In this episode of StrategyCast, you"ll learn how to transform marketing from a cost center to a growth engine by mastering financial metrics, board communication, and funnel economics! And don"t forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You"ll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let"s Break It Down==06:59 Rethinking Brand Metrics09:46 Outdated Perception of Marketing12:51 Evaluating Marketing Spending and ROI15:24 Managing New Product Launch Expectations18:11 "Marketing"s Role in Boardrooms"21:09 Balancing Strategy with Quality Metrics26:26 CMO Strategy: Aligning with Objectives29:20 Effective One-on-One Communication33:35 Fostering Innovation Through Pilot Projects ==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast ==Leave a Review== Hey there, StrategyCast fans! If you"ve found our tips and tricks on marketing strategies helpful in growing your business, we"d be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!