How to Stand Out With Authentic Copy, Tough Love, and Mentorship After Leaving Corporate Leadership Featuring Liisa Reimann

Liisa Reimann, the founder of Two i Copy, helps business owners stand out with personality-packed words that sell. She’s been featured in Women’s Journal and uses the DiSC and StoryBrand frameworks to craft copy that truly connects. Whether it’s done-for-you, DIY, or something in between, Liisa helps brands finally sound like themselves! In today’s episode of Smashing the Plateau, you will learn how to use authenticity and community to build a successful, fulfilling business—especially if you’re transitioning from corporate life. Liisa and I discuss:How Liisa’s cover letter launched her copywriting career [00:02:46]What inspired her to become an entrepreneur [00:05:00]The challenges women executives face when marketing themselves [00:09:00]Why social media and marketing language feel uncomfortable for many [00:11:42]Navigating mindset hurdles like imposter syndrome and self-promotion [00:14:31]How Liisa supports clients with tough love and accountability [00:15:16]Building trust and community as a solopreneur [00:17:33]The critical role of mentorship and learning from others [00:20:28]What Liisa would (and wouldn’t) change about her journey [00:21:29] Learn more about Liisa at twoeyecopy.com, linkedin.com/in/liisareimann, and facebook.com/groups/writewordsthatsell Thank you to Our Sponsor: The Smashing the Plateau Community Join our community of achievers—subscribe today for exclusive, concise strategy tips from our podcast, and start mastering your journey to business growth!