How to Stand Out in a Crowded Market - A Mouse Pod (encore)

One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode helped me launch my business." So, that's cool. It's on standing out in a crowded market, and it's on mice. Specifically, the guy who got rid of ours.  There are four lessons, a framework, Customer Journey Mapping and the Feature Fold. TackleboxIdea to Startup NewsletterIdea to Startup BotSugar (but it stinks) 00:30 Intro 02:00 We’ve Got Mice 05:15 The Mouse Man’s Funnel 07:50 Smooth Jazz 08:21 One - Build Your Funnel to Match Customer Emotion 11:45 Good Questions For Your Funnel 12:30 Two - Contrast from the Feature Fold 14:30 Saving your Customers a Decision 15:53 Three - Take Yourself Seriously 19:14 Four - The Things Other People Stink At 22:14 The End 22:50 Recap of the Four Lessons