How to Reduce Friction in Your Content & Help Your Audience Engage More

In this episode, we break down simple, high-impact ways to reduce friction in your content so your audience watches longer, engages more, and actually finds you through AI search.  You’ll learn how to strengthen your first 3 seconds, use captions and readable text, write AI-optimized captions, improve pacing, and make your videos more accessible and easier to understand.  We also cover how to answer audience questions up front, create repeatable series formats, tailor your CTAs, and remove steps between viewers and action. If you want to grow on Instagram, TikTok, or YouTube in 2026, this episode will help you create clearer, more engaging, and more discoverable content. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.