How to Pick Which (Of Your Many) Ideas to Pursue

Got a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Early Rep Potential—Rubric, our simple scoring system that shows you which idea you can run the fastest customer “reps” on. We’ll put Erica (a Tacklebox member juggling “easily twenty ideas”) to the test, scoring her two biggest concepts live. Want to follow along? Grab an editable copy of the ERP template at gettacklebox.com when you sign up for our No Whisper Ideas weekly article here.TackleboxNo Whisper Ideas 00:30 When You’ve Got Lots of Startup Ideas (Meet Erica) 02:32 The Two Types of Entrepreneurs 07:13 Erica’s Ideas 12:40 Smooth Jazz 13:05 Reps 16:20 The ERP Rubric 22:51 The ERP in Action