How to Land Big Brand Collaborations on Your Own Terms, with Henry Calvert

Show Notes: Building Your Leader Brand with Henry Calvert If you're an entrepreneur, creator, or expert looking to build a personal brand that attracts opportunities—this episode is for you. TikTok isn’t just for dancing teens; it’s a gateway to monetising your expertise, landing brand deals, and amplifying your voice. Henry Calvert, a content creator and social media personality, shares his journey from comic-book reviewer to Disney collaborator—and the hard-won lessons along the way. Why This Matters for You Whether you’re a coach, consultant, or executive, visibility is currency. Henry’s story underscores how personality-driven content opens doors to partnerships, sponsorships, and career pivots—even if you’re camera-shy or niche-focused. 3 Key Takeaways People Buy People 🎭 Authenticity isn’t optional. Henry’s pivot from anonymous reviews to on-camera content tripled his engagement. Brands invest in you, not just your metrics. Actionable step: Start small. Film a 30-second opinion piece or behind-the-scenes clip—even if you delete it later. Ditch the Middleman ✉️ Henry fired his management team and landed bigger deals by pitching brands directly. His secret? Tailored outreach (no templates) and leveraging past collaborations as social proof. Actionable step: Identify 3 brands you admire. Draft a personalised email highlighting how your audience aligns with their goals. Cross-Industry Inspiration 🎨 Creativity thrives outside your niche. Henry studies music producers (like Rick Rubin) and comic-book writers to refine his content strategy. Actionable step: Read The Creative Act by Rick Rubin or listen to an interview with Todd McFarlane. Apply one idea to your next project. 3 Actions to Try Today From Henry’s closing advice: Audit your feed. Does it reflect you—or just your products? Swap 1 promotional post for a personal story. Cold-email a brand. Use Henry’s formula: “I love [X about your brand]. Here’s how my audience would too.” Consume outside your lane. Watch a documentary or podcast from an unrelated field. Note 1 transferable tactic. Where to Find Henry: TikTok/Instagram: @Henry_Calvert For collaborations: henrycalvert@businessmail.com ---- Get your copy of my Personal Brand Business Blueprint It's the FREE roadmap to starting, scaling or just fixing your expert business. www.amplifyme.agency/roadmap ---- Subscribe to my Youtube!! Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.