How to Guarantee Your Website Conversions Will Go Up | LIVE EVENT (#193)

In this episode, Jim shares a recent live talk prepared for the launch of the Growth Marketing Operating System—a framework for identifying and overcoming growth blockers. This talk focuses on increasing conversions and improving your conversion rate, tackling common issues such as poor lead generation and low e-commerce sales. Jim delves into strategies like creating urgency, developing activation offers, and using the right offer formula. He also shares examples from successful companies illustrate how they overcame conversion challenges and scaled their operations. TOPICS DISCUSSED IN TODAY’S EPISODEIntroduction to Growth Marketing Operating SystemIdentifying Growth BlockersKey Questions to Diagnose Conversion IssuesUnpacking the Irresistible Offer FormulaCase Studies of Successful OffersSpectrum of Activation StrategiesReal-World Examples of Activation OffersBuilding in Public: Our Own ExperimentsConclusion and Final Thoughts Resources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter   Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)